RAY LOVE JR. | Media Professional Specializing in Marketing, PR, and Photography

     305-788-1759       raylovejr2@gmail.com        https://www.linkedin.com/in/raylovejr/

EXPERIENCE

 

Freelance Marketing Project Manager

LOVE CREATIVE MGMT

November 2016 - Present

• Develop creative marketing strategies to increase awareness for independent filmmakers, artists, authors projects

• Design digital and print marketing material including email newsletter templates, social media posts, invitations, advertisements

• Coordinate and execute promotional events, screenings and appearances

• Analyze and compile campaign activity for client close reports including social media impressions, earned media breaks and paid media results

Marketing Manager

LIQUID SOUL

June 2015 - May 2017

Atlanta, GA

• Developed marketing campaigns and strategies as directed by the Accounts Director and/or VP of Client Services, including:

- National publicity strategy,

- National promotions and partnerships 

- Field and grassroots ideas

• Oversaw national partnerships, publicity, promotions and regional field marketing initiatives with field teams, including:

- Advance studio film screening programs
- Hiring and managing up to 20 field members throughout various east coast and west coast markets
- Organizing regional partnerships/word of mouth group outreach
- Coordinating regional publicity (earned media and promo tours) and media promotions (radio, online, print partnerships)

• Devised, managed and analyzed social media strategies for digital campaign components.
• Managed day-to-day client relationships and drives communication with clients on behalf of both regional and national marketing efforts
• Ensured all reporting is accurate and delivered to clients on time as agreed upon at start of campaigns
• Conducted outreach and secured dynamic, multi-platform national partnerships and promotions
• Participated in the development of brainstorming and strategy sessions and new business pitches, including business research and proposal development
• Managed campaign budget as it relates to field and national promotions, including handling vendor negotiations and ensuring timely payment
• Collaborated with internal publicity and digital division to brainstorm, develop and execute campaigns across platforms

Coordinator - Publicity & Promotions

ALLIED INTEGRATED MARKETING

March 2014 - May 2015

Atlanta, GA

• Served as assistant to lead local publicist for all the major motion picture studios including Lionsgate, Warner Bros. Studios, Sony Pictures, Screen Gems, The Weinstein Company, EPIX and Universal Pictures.
• Worked with local media to arrange promotions on-air and online as well as at station events.
• Responsible for coordinating events themed around clients films. 
• Assistant publicist for Allied Moxy Urban division, Allied Faith & Family.

• Secured placements for clients in regional press.

• Managed regional social media contests, giveaways and onsite event postings.

Operations Assistant

Rainforest Films

September 2013 - February 2014

Atlanta, GA

• Assisted Director of Operations with daily tasks and office needs.

• Managed the flow of all internal and external communications

• Developed social media strategy and managed company social media channels including designing and scheduling posts.

• Provided administrative support including answering phones, shipping/receiving and coordinating office supplies.

Intern - Public Relations/Communications

Essence Magazine

June 2013 - August 2013

New York City, NY

• Assisted the PR team with the development of press materials and database management.

• Provided onsite support at the 2013 Essence Festival distributing media credentials and disseminating updates.

• Assisted with coordination of special media events.

Intern - Public Relations

American Cancer Society

August 2012 - May 2013

Tallahassee, FL

• Assisted with preparation of press materials for local nonprofit events on behalf of The Society

• Updated and organized volunteer database and tracking system

• Provided administrative office support

Brand Ambassador - BlackBerry Campaign

MRY (Formerly Mr. Youth)

August 2011 - December 2011

Tallahassee, FL

• Increased brand awareness and purchase consideration through unique promotions 

• Brainstormed creative social media tactics to reach and engage peer audience 

• Created digital material and promotional material for campus engagement and recaps. 

• Promoted, planned and executed local events on and off campus. 

Managing Editor

Journey Magazine

February 2011 - May 2013

Tallahassee, FL

• Coordinated and supervised the publication process and website including managing a staff of 25 editors, writers, designers and photographers. 

• Copy edited story submissions for publishing. 

• Prepared marketing, social media and promotional materials for forthcoming issues and events. 

PHOTO PROJECTS 

SAINTS & SINNERS (Series), Photo Assistant | Season 3 Promotional Shoot, Lead Photographer: DeWayne Rogers / Bounce TV

Featuring: Clifton Powell, Vanessa Bell Calloway, Keith Robinson, Jasmine Burke

TRUMPET AWARDS (Awards Show), Photo Assistant  | Lead Photographer: DeWayne Rogers / Bounce TV

Featuring:  Larenz Tate, Erica Ash, Jermaine Dupri, Xscape, Bow Wow

JAZZ IN THE GARDENS (Music Festival), Assignment Photographer |  Rolling Out Magazine

Featuring: Fantasia, Anita Baker, Chaka Khan, Joe, Smokey Robinson

ROLLING LOUD (Music Festival), Assignment Photographer | Rolling Out Magazine

Featuring: Travis Scott, Migos, DJ Khaled, Trippie Redd

TRAP CIRCUS (Music Festival), Assignment Photographer | Rolling Out Magazine

Featuring: Cardi B, YFN Lucci

JAZZ IN THE GARDENS (Music Festival), Assignment Photographer |  Rolling Out Magazine

Featuring: Jill Scott, Common, Andra Day, Betty Wright

TALLY'S TOP SALON (Charity Event), Commissioned | Tallahassee Magazine

TECHNICAL SKILLS 

CAMERAS: Nikon F-Mount, Canon F-Mount, Fujifilm Medium Format

LIGHTING: Profoto, Calumet, Paul C. Buff, Fotodiox

SOFTWARE: Adobe Photoshop, Adobe Lightroom, Capture One, Microsoft Office Suite, Cision 

WRITING: AP Style

EDUCATION

Bachelor of Science in Public Relations, August 2013

Major: Public Relations | Minor: Photography

Florida A&M University School of Journalism & Communication

Tallahassee, FL

RECOMMENDATIONS

Christopher Thompson-Walls

Assistant Sponsorship Activation Manager at ESSENCE Communications (subsidy of Time, Inc.)

As a client during, ESSENCE Festival (subsidy of Time, Inc.) it was great working with Ray on the accounts we managed together. He immediately struck me as an experienced, hands-on account manager accountable for leading the ‘big idea’ development, execution and yielding promising results. He displayed an exceptional level of professionalism and had a keen eye for details. In my experience with Mr. Love, he showed to be an efficient project manager in managing projects and strategy for the brands he oversaw.

 

Candace Ledbetter

Accounts Director at Liquid Soul

I have had the pleasure of knowing and working with Ray Love at Liquid Soul (Atlanta, GA), during the time that I served as Account Director. From the day he walked in, he proved himself to be a vital part of our environment. Ray has one of those adaptable spirits that can fit into any work environment and excel. He has always displayed great initiative and determination, as if it’s second nature. Not only is he proficient, he possesses instinctive knowledge that helps him to get a job done right the first time. I am sincere when I say that he was, and still is, a breath of fresh air!

Felicia D. Chandler

Director of PMO at Liquid Soul

I previously supervised Ray Love at Liquid Soul, an Atlanta-based Marketing Agency specializing in film/television promotions and publicity. He served as the PMO Logistics Manager on my team before receiving a promotion to Marketing Manager. Working with Ray was a joy! He had a lot of energy and was full of creative ideas. He was truly an asset to the team.

Rachel Jackson

Membership Coordinator at ASCAP

I've been a colleague of Ray's for about eight years and he's always been an events guru. He is very detail oriented and builds his execution strategy with layers well-researched points of activation around the objective(s) of each brand and/or company he brings together.

Laura Downey

Managing Editor at Atlanta Best Media

Raymond Love is a truly a superstar. Any company hiring him will receive a creative, hard-worker. Not only does he help to elevate brands but he is also very well connected. All of these skills makes him a valuable media professional and more.