ASPIRE TV

Aspire TV is the cable channel started by Earvin "Magic" Johnson, where I worked as the Marketing & Communications Manager.

 
 

ASPIRE TV HIGHLIGHTS

As Marketing & Communications Manager, I worked across internal departments in collaboration with the creative services team, executive leadership, sales team and network talent on the following: 

  • Publicity

  • On-Air Talent Liaison

  • Developing and managing social media strategy and activity

  • Producing content for the website's blog

  • Coordinating logistics for experiential activations

  • Managing vendor procurement and invoicing

  • Developing marketing strategy for network series and partners

Under direct management of the network's general manager, I helped increase Aspire TV's visibilty boosting the channel's presence on social media and the news.​

WORK SAMPLES

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